Dak Lak province: Training on Developing OCOP Product Introduction and Sales Centers held by the Department of Industry and Trade

Participants in the training were equipped with the skills to manage the development of OCOP product introduction and sales centers. The training aimed to improve the effectiveness of advising on related content and programs in the field for managing units and support local producers and businesses in establishing and expanding their OCOP product introduction and sales centers. These centers are designed to showcase and sell the province’s signature products within and beyond the province.

Mr. Truong Cong Hong, Deputy Director of the Department of Industry and Trade, delivered an opening speech

Leaders of the Department of Industry and Trade emphasized that the training aimed to help units and officials develop and maintain a standardized, coherent, and well-recognized system of OCOP product introduction and sales centers in the province. This, in turn, ensures long-term operation and effective functioning of these centers. Additionally, it will enhance the ability to provide advice on content and programs related to this field.

Keynote speaker from the College of Commerce under the Ministry of Industry and Trade

During the training, experts focused on sharing essential insights to help businesses boost their product promotion and branding efforts for Vietnamese products. This included policies to support producers, businesses, and the opening of exhibition and sales centers for OCOP and unique local products, both within and beyond the province. The training also covered strategies for developing modern sales systems and implementing digital solutions for specific OCOP and unique products in the province.