The festival has a series of activities, such as: displaying, introducing and promoting cultural space, tours, new tourism products; experience smart tourism, ethnic cuisine, OCOP products in Son La province and other provinces.
Other programs will be held including fruit picking festival, contest of good tour guide, Son La ethnic costumes performing; 2023 VTV Cup off-road motorcycle tournament on terrain roads in Van Ho district…
Visitors to festival will enjoy Art program “World’s Leading Regional Natural Destination” at 20h on 27th May, and experience Xoe dancing of Thai people, Hmong folk dance, Dao ethnic bell dance…
The festival aims to preserve and promote the value of cultural identity of Son La ethnic groups; to attract investment, especially in the tourism sector.
Coming to Son La, there are not only plum flowers, apricot flowers, ban flowers, medlar flowers blossoming in spring, but at this time, also coffee flowers in bloom.
Along the two sides of the road to Chieng Ban commune is the pure white color of coffee flowers in full bloom. Cu village is the most attractive destination with coffee-growing hills stretching for thousands of meters.
The most ideal time to see the beauty of coffee flowers is in the early morning when the first rays of the sun shine down, the early dew drops still on the leaves.
Tourism Information Technology Center
