(TITC) – In recent years, Bat Trang Pottery Village (Hanoi) has not only kept the flame of its traditional craft burning but also emerged as a vibrant tourist destination – proving how tourism can revitalize a heritage that spans centuries.
From Struggles to a Tourism Magnet
Bat Trang, once renowned for its handmade pottery, faced a period of decline as industrial ceramics and mass-produced goods. Traditional kilns fell silent, and many artisan families worried about the fate of their ancestral craft.
However, recognizing the village’s immense cultural and historical value, the locals began reimagining their future – by integrating pottery with tourism. What began with just a few households opening their workshops to curious visitors quickly grew into a movement. Word spread, and soon, tourists flocked to Bat Trang not only to purchase its iconic ceramic products but also to experience hands-on pottery making.
“I had never tried making pottery before,” shared Nguyen Thu Trang, a tourist from Ho Chi Minh City. “Feeling the clay spin beneath my hands and shaping it little by little was fascinating. Even if the final product isn’t perfect, it holds deep meaning – a unique memory from my trip to Hanoi.”
Beyond simply “trying out being a potter,” visitors can explore ancient kilns, learn about traditional firing techniques, and immerse themselves in the rich history of the craft. Along the village’s narrow alleys, countless shops offer a dazzling array of products – from functional wares and home décor to intricate works of ceramic art – catering to every taste and interest.
A Remarkable Revival Fueled by Tourism
The growth of tourism has brought tangible benefits to the people of Bat Trang. Many pottery workshops have not only survived but flourished, expanding operations and creating jobs for the local community. The rise in visitors has also driven development in food, accommodation, and transportation services, boosting local incomes and transforming the village’s economy.
Artisan Tran Van Do, who has spent over 40 years working with Bat Trang pottery, shared his excitement “There was a time when we were deeply concerned about the future of our craft. But with the development of tourism, it feels like the village has been given a new lease on life. More visitors mean more appreciation for our work, better sales, and growing recognition. Many young people have returned to the village, bringing fresh energy and creative ideas to the tradition.”
Global Recognition for a Living Craft
In early 2025, Bat Trang Pottery Village was officially honored with the title of World Craft Village – a prestigious recognition of its commitment to sustainable, community-based tourism and the preservation of traditional cultural values. This title is a source of pride not only for Bat Trang’s residents but also for Vietnam’s broader craft and tourism communities.
More importantly, the recognition serves as a powerful motivation for the village to continue improving service quality, diversifying tourism experiences, and strengthening its presence on the global stage.
From its humble clay beginnings to its transformation into a cultural and tourism hub, Bat Trang stands as a shining example of how heritage and innovation can come together to build a brighter, more sustainable future.
Tourism Information Technology Center
