Agricultural products on display at the Fair
The fair is within the framework of activities of the Program to promote and connect the consumption of Vo Nhai custard apples and Thai Nguyen province’s agricultural products in 2023. A special feature of this fair is the participation of a group of Tiktoker and Streamer of Thai Nguyen province. The fair is completely held in cyberspace, with online stalls on platforms such as Tiktok, Facebook being livestreamed from the garden of the farmers of La Hien commune, Vo Nhai district.
The booths are arranged and livestreamed right at the custard apples garden of farmers in La Hien commune, Vo Nhai district
The fair promotes many famous agricultural products and OCOP products of Thai Nguyen such as: La Hien custard apples and Phu Thuong, bamboo shoots (Vo Nhai); tea brands La Bang (Dai Tu), Tuc Tranh (Phu Luong); Bo Dau (Phu Luong) sticky-rice cake; Thau Dau sticky rice, Uc Ky Sticky Rice (Phu Binh); products made from green tea powder
Many technological devices are used in the livestream fair
As soon as the livestream session started, thousands of customers approached and bought products on Tiktok and Facebook channels. This is the first time a large-scale live fair promoting agricultural products has been held in the province with the participation of Tiktokers and Streamers. The advantage of using digital technology in the promotion of agricultural products has been effectively applied by localities, not only helping farmers to access, promote and consume agricultural products, but also reduce marketing and sales or branding costs, enhancing the value of local agricultural products.
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