(TITC) – On 4th August, in Dong
Thap, Dong Thap Center for Trade, Tourism and Investment Promotion coordinated
with relevant units to organise a Seminar Develop OCOP products associated with
agricultural tourism and craft villages.
Representative of An Giang Center for Trade and Investment Promotion speaking at the Seminar (Photo: dongthap.gov.vn)
The Seminar had the participation of
representatives of departments, branches, provinces, localities, businesses,
experts, production facilities, tourist attractions…
According to Dong Thap Center for
Trade, Tourism and Investment Promotion, linking OCOP products with tourism is
a key task, in order to contribute to the economic development of rural areas,
preserve traditional cultural identity, rural environment, and develop local
image. The Seminar aims to continue consulting with experts and businesses to
develop OCOP products associated with agricultural tourism and Dong Thap craft
villages effectively in the coming time.
Seminar attendees were informed by
experts on many issues surrounding the relationship between OCOP products and
tourism. Accordingly, tourism and OCOP products are in the same value chain,
not separate from each other, creating a dual advantage in development.
For Dong Thap tourism to develop,
experts said, it is necessary to have unique OCOP products with indigenous
elements from craft villages. At the same time, it is also necessary to
identify suitable OCOP products associated with tourism to focus on investment.
At the Seminar, experts propose
solutions to promote consumption of OCOP products and Dong Thap Province’s
specialty products associated with travel businesses such as: Design
attractive, interconnected tour and experience programmes at OCOP locations; develop
preferential sales policies and promotions to stimulate tourists to buy OCOP
products.
For local authorities, it is
necessary to research and promote the construction of additional OCOP tourism
models; increase investment in infrastructure and facilities to serve tourism
development; add policies to support travel businesses to develop tourism in
Dong Thap…
Besides, experts also shared about
transforming the tourism business model combined with the commercialization of
OCOP products and craft villages; digital transformation solutions in designing
experiential tourism products combined with consuming local agricultural
products…
According to
information from the Coordination Office of the National Target Program on
building new rural areas and restructuring the provincial agricultural sector,
Dong Thap is the locality with the highest number of OCOP products in the
Mekong Delta and ranks 4th in the country. By the end of July, Dong Thap had
357 OCOP products, of which, 1 product achieved 5 stars, 81 OCOP products
achieved 4 stars and 275 OCOP products achieved 3 stars. There are currently 3
potential products waiting for the Central Council to evaluate and classify
them as 5 stars.
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