Opening of Agricultural Product Color Promotion Program 4.0 – Thai Nguyen 2023

Delegates performed the ritual of pressing the button to open the Program

In his opening speech, Nguyen Ba Chinh, Director of the Department of Industry and Trade, emphasized: “Thai Nguyen is a midland mountainous province in the North, with favorable geographical position and natural conditions for the development of agriculture and forestry, boasting numerous high-value economic products. Thai Nguyen province consistently focuses on boosting commercial promotion, building brands, promoting product introductions, and has successfully organized various trade promotion programs, connecting vital supply and demand, contributing to promoting business development, creating favorable conditions for enterprises, cooperatives, and production bases to stabilize and expand their business, enhance market expansion, boost consumption, increase the value of agricultural products, thereby bringing practical effectiveness and improving the lives of farmers. This program significantly contributes to enhancing commercial promotion activities, trade connections, joint ventures, business linkages, attracting investment, developing commerce, tourism, and services, contributing effectively to the “Vietnamese prioritize using Vietnamese goods” campaign.

The Organizing Committee awarded OCOP Product Certificates in 2023 to 5 typical products of Pho Yen City

The program comprises 120 booths, gathering a wide array of specialty products representing regions, OCOP products, traditional craft villages, from over 40 provinces and cities nationwide, offering rich diversity in regional cultural identity to the residents of Pho Yen and Thai Nguyen province as a whole. Alongside display activities, product introductions, free product trials, trade exchanges, and commercial promotions, the program also involves supporting live streams to showcase and sell products on social media platforms such as Facebook, TikTok, various e-commerce platforms, promising profound and impressive experiences for both tourists and locals.

On this occasion, the Organizing Committee awarded OCOP Product Certificates in 2023 to 5 typical products of Pho Yen City.

Delegates visited typical agricultural product booths

As planned, Thai Nguyen Agricultural Products Promotion Program 4.0 in 2023 will take place until the end of December 10, 2023./.