Last July, the Department of Agriculture and Rural Development coordinated with the Center for Agricultural Trade Promotion (Ministry of Agriculture and Rural Development) and a number of units to organize the program “OCOP Fair – Coming to the Fatherland” to introduce, promote, and open for sale products participating in the province’s One Commune One Product (OCOP) Program. The livestream session attracted more than 20 million people with more than 3,000 sales orders, bringing in a revenue of over VND 300 million. The products introduced and promoted in the fair are: Hoai Trung green tea, Lien Gia Trang cassava, Hung Lo rice noodles, Truong Foods sour meat…
The highlight at the fair is not only the livestream sales activity via TikTok social network for consumption of agricultural products, but also the opportunity for production and business entities to directly access new ways of selling; At the same time, coordinate with the unit to organize training, guidance, and transfer the process of setting up booths, establishing sales channels on e-commerce platforms and social networks so that producers can proactively operate and trade agricultural products in the locality.
As a unit directly participating in creating content in the livestream program “OCOP Fair – Coming to the Fatherland”, Truong Foods Production and Trading Joint Stock Company has learned experience, content creation skills, and promotional methods to be able to operate their own online store. Currently, the TikTok account Hoa Thit Chua of Ms. Nguyen Thi Thu Hoa – the Company Director has 359,000 followers. According to statistics, after each livestream session of 2.5-3 hours, the Company sells an average of 1,000-1,200 orders.
In addition to promoting and introducing the province’s agricultural products on social networking platforms, the province has also stepped up support for agricultural production entities to bring products to the e-commerce platform. Products participating in the e-commerce platform are increasingly rich and diverse, from preliminary and processed agricultural products to typical rural industrial products. To date, Phu Tho province’s e-commerce floor giaothuong.net.vn has attracted 303 booths with 946 products, over 5.5 visitors.
In order for the province’s agricultural products to appear more and more on e-commerce platforms, the province’s functional branches are coordinating with organizational units to synchronously implement solutions, supporting production and business entities to establish, register to participate in e-commerce platforms to connect, promote, introduce products, and expand new distribution channels; organize surveys and assessments of the current status and capacity of applying information technology and digital transformation in trade promotion activities, thereby conducting training and coaching on information technology application knowledge and skills for productive entities and managers effectively.
Ha Nhung
en.baophutho.vn
