In the program, there are 38 booths displaying and introducing key agricultural products and OCOP products from 20 communes and towns of Phu Binh district and businesses in districts and cities in the province. Within the framework of the program, there are many activities to promote the propaganda of the Phu Binh hill chicken brand, such as: Culinary processing contest from hill chicken, booth competition displaying key agricultural products, beautiful chicken competition. Besides, there are conference to promote trade and to sign a memorandum of understanding connecting product consumption between businesses and typical agricultural production cooperatives.
The program is organized to promote advertising, promotion and connection to consume hill chicken products of Phu Binh district and key agricultural products of the province.