Ga Gay My Lung sticky rice products satisfy four-star provincial OCOP criteria and are offered at a variety of OCOP agents and booths.
The province as a whole has 139 OCOP goods that have been reviewed and rated three stars or above at the provincial level. The OCOP Program has been proved to have a favorable impact on the development of new effective production models as well as the intense development of conventional goods during the implementation phase. Clean agricultural producing regions and high-tech agriculture connected to the value chain will emerge from there. Some OCOP goods have been incorporated into clean food shop networks both within and beyond the province, as well as the Winmart and Co.opmart supermarket systems. Currently, nearly 60 OCOP product entities have established manufacturing chains.
Ga Gay My Lung sticky rice, Yen Lap district, is a specialty rice variety with intellectual property protection in the form of a collective trademark and is a four-star OCOP product. The items are purchased by the Ga Gay My Lung sticky rice production cooperative and a general service business. “The Cooperative builds production processes, guides people on techniques from care to harvest, and signs consumption contracts with people,” stated Mr. Khuc Ngoc Tung, Director of the Cooperative. The cooperative packs and perfects the packaging and product designs, which are then distributed through a network of agents and booths that introduce OCOP products.”
Many entities have concentrated on registering codes and barcodes for items in order to boost competitiveness and produce significant additional value for OCOP products. Pay attention to design, packaging, labeling, food safety certification, traceability, intellectual property, science and technology, placing items on e-commerce platforms, marketing and advertising, and product promotion.
Green Food Cooperative in Vinh Lai commune, Lam Thao district, specialized in the production of various vegetable and tuber noodles. The cooperative’s noodle products have three-star OCOP certification. “The Cooperative pays special attention to safe production processes from raw materials to finished products,” stated Ms. Dao Thi Thu Trang, Director of the Cooperative. Creating a network of linkages helps to raise awareness, duties, and obligations among participating people and families. The cooperative consumes rice components in collaboration with local farmer households. The cooperative produces vegetable ingredients in accordance with the organic vegetable growing procedure, providing food safety and cleanliness. The product is presently accessible in a number of province supermarkets, including Co.opmart, Phu Cuong, and OCOP product introduction stores.
Creating a chain of OCOP product consumption linkages aids in the development of OCOP goods with the goals of achieving quantity, boosting value, and assuring standards. In the coming months, the province will continue to implement linkage and trade promotion activities, connecting supply and demand between entities that have OCOP products with supermarkets and businesses both inside and outside the province, forming a chain of links between OCOP product production and consumption in the province. Support, upgrade, standardize, develop, and construct brands for typical, specialist, key items with strengths in production, consuming agricultural products for products with potential.
Nguyen Hue
en.baophutho.vn
